Sony 36.3 MP a7R Full-Frame Interchangeable Digital Lens Camera

Features 36MP of rich detail, a true-to-life 2.4 million dot OLED viewfinder, Wi-Fi® sharing and an expandable shoe system. It’s all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.

Sony’s Exmor image sensor takes full advantage of the Full-frame format, but in a camera body less than half the size and weight of traditional full-frame DSLRs.

The newly developed 36.3-megapixel 35mm full-frame Exmor CMOS sensor delivers unbelievably high resolution in combination with high sensitivity and extremely low noise.

Sony removed the optical low-pass filter to bring out the full potential of the sensor and lens, thus achieving an enhanced sense of clarity with supremely realistic details to the very edges of your photos. An AR coating also reduces flare and ghosting.

The high-speed image processing engine and improved algorithms combine with optimized image sensor read-out speed to achieve ultra high-speed AF despite the use of a full-frame sensor.

View every scene in rich detail with the XGA OLED Tru-Finder, which features OLED improvements and the same 3-lens optical system used in Sony’s flagship a99 DSLR. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You’ll enjoy rich tonal gradations and 3 times the contrast of the α99. High-end features like 100% frame coverage and a wide viewing angle are also provided.

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Remote Camera Control allows you to control your α7R from your PC using a USB cable. Feature control has also been updated to include video capture control.
14-bit RAW output for rich tonal gradation

14-bit RAW image data of extremely high quality is outputted by the α7R. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony’s Image Data Converter RAW development software, these images deliver the superb photographic expression and rich gradation that only 14-bit data can offer.

TRILUMINOS Color technology, allows you to experience photos and movies in rich, natural colors on any TV equipped with a TRILUMINOS Display. The expanded color gamut immerses you in those unforgettably colorful moments, from the complex shades in a shimmering blue sky to the delicate skin in a baby’s face.

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Personalize your camera by adding new features of your choice with PlayMemories Camera Apps. Find apps to fit your shooting style from portraits, detailed close-ups, sports, time lapse, motion shot and much more. Use apps that shoot, share and save photos using Wi-Fi® that make it easy to control and view your camera from smartphone, and post photos directly to Facebook or backup images to the cloud without connecting to a computer11.

Advanced features enable manipulation, conversion and management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue and sharpness — as well as apply DRO and vignetting compensation.

Bundled Remote Camera Control software also lets you remotely activate and deactivate still/movie recording and control various camera settings from a PC.

Sony 36.3 MP a7R Full-Frame Interchangeable Digital Lens Camera

Connectivity with smartphones for One-touch sharing/One-touch remote has been simplified with Wi-Fi®/NFC control. In addition to Wi-Fi support for connecting to smartphones, α7R also supports NFC (near field communication) providing “one touch connection” convenience when transferring images to Androidâ„¢ smartphones and tablets.

Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control — a feature that allows shutter release to be controlled by a smartphone — connection to the smartphone can be established by simply touching compatible devices.

Advanced features enable manipulation, conversion and management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue and sharpness — as well as apply DRO and vignetting compensation. Bundled Remote Camera Control software also lets you remotely activate and deactivate still/movie recording and control various camera settings from a PC.

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